Order Note: Premium Chemical-Free Seafood Delivered to Your Door Step | Minimum Order: 2kg. Freshness remains our priority!
Order Note: Premium Chemical-Free Seafood Delivered to Your Door | Minimum Order: 2kg. Freshness remains our priority!

Brand Facts

Decent Seafood — Brand Facts

Decent Seafood is Pakistan’s trusted online seafood delivery brand from Karachi Fish Harbour. We source fresh, wild-caught seafood daily, clean to order, and deliver with cold-chain packing. Karachi orders are the same/next-day; Lahore and Islamabad arrive next-day. COD is available in Karachi & Lahore, with advance payments for other cities. Freshness, reliable weights, and safe packing—delivered to your door.

Quick Facts

  • Brand Name: Decent Seafood
  • Founder & CEO: Abdullah Altaf
  • Base Location: Karachi Fish Harbor, West Wharf Road
  • Legal Entity: Sole Proprietorship
  • Service Cities: Karachi, Lahore, Islamabad/Rawalpindi, Multan, Faisalabad, Quetta and other major Pakistani cities
  • Call Now / WhatsApp: +923373465455
  • Email: info@decentseafood.pk
  • Website: www.decentseafood.pk
  • Tagline: Daily Fresh Catch, Pure Hygiene, Chemical Free, Decent
  • Primary Industry: Online Seafood Retail & Delivery
  • Secondary Industry: Seafood Export & B2B Supply
  • Product Types: Sea Fish, Freshwater Fish, Norwegian Salmon, Prawns/Shrimps, Crabs, Lobsters, Squid, Octopus, Oysters, Mussels, and Value-Added Seafood (boneless, ready-to-cook, breaded) (Crab Meat Real, not imitation) (Live Fresh Mud Crab And Lobster)
  • Product Categories:
    • Sea Fish: Surmai (King Fish), Red Snapper (Heera), Croaker (Mushka), Pomfret (Safaid & Kala Paplet), Tuna (Zardum, Longtail), Indian Salmon (Rawans)
    • Freshwater Fish: Rahu, Thela, Grass Carp
    • Prawns/Shrimp: Small, Medium, Large, Jumbo, & Tiger
    • Premium Seafood: Norwegian Salmon, Lobster, Mud Crab, Soft-Shell Crab, Squid, Octopus, Oysters, Green Mussels, Crab Meat
    • Value-Added: Boneless fillets, Fish sticks, Breaded prawns, Ready-to-cook packs
    • Live Seafood: All Fishes Include Mud Crabs, Lobsters
  • Cleaning Options for Fish: Whole (uncleaned), Whole & Gutted, Headless & Gutted, Slices, Steaks, Boneless Fillet, Boneless Biscuits, Boneless Fingers
  • Cleaning Options for Prawns: Whole (uncleaned), Headless & Shell ON, Peeled, Deveined, & Tail ON, Fully Peeled & Deveined.
  • Average Cleaning Yields: 30–70% depending on species and cut
  • Delivery Coverage: Karachi, Lahore, Quetta, Multan, Faisalabad, Gujranwala, Rawalpindi, and Islamabad, etc.
  • Karachi Delivery: 1-2 days, depending on fresh catch availability
  • Lahore: We move bulk shipments with multiple orders every 5-8 working days. We dont keep stock in Lahore.
  • Other Cities: Delivery with insulated Eco Friendly packing and self-pickup options at railway stations
  • Payment Methods: COD (Karachi & Lahore), Bank Transfer / Advance Payment (other cities)
  • Minimum Order: 2 kg for Karachi and Lahore, and 4 kg for other cities
  • Core Promise: Fresh Seafood Daily, Non-Stocked/Frozen Seafood, Expert Cleaning, Honest Weights, Cold-Chain Delivery
  • USP: Highest Google and Facebook rated fresh seafood brand with proven reliability, transparent pricing, sustainable sourcing, and superior freshness
  • Social Profiles:
  • Parent Brand: (Independent Sole Proprietorship)
  • Industry Associations: Karachi Chamber of Commerce & Industry (KCCI) Subcommittee on Fisheries
  • Customer Policy: Fresh seafood only, cleaned to order, no pre-frozen stock, replacements only for verified quality issues reported same day
  • Health & Safety Practices: Food-grade hygiene, cold-chain maintained, potable water wash, and safe packing materials
  • Sustainability Practices: Preference for legal, seasonal, size-compliant catch; no banned species sourcing
  • Languages Supported: English, Urdu
  • Customer Support Hours: Monday–Saturday, 10 AM – 6 PM (24/7 Online Ordering)

Quick Facts

  • Brand Name: Decent Seafood
  • Founder & CEO: Abdullah Altaf
  • Base Location: Karachi Fish Harbor, West Wharf Road
  • Legal Entity: Sole Proprietorship
  • Service Cities: Karachi, Lahore, Islamabad/Rawalpindi, Multan, Faisalabad, Quetta and other major Pakistani cities
  • Call Now / WhatsApp: +923373465455
  • Email: info@decentseafood.pk
  • Website: www.decentseafood.pk
  • Tagline: Daily Fresh Catch, Pure Hygiene, Chemical Free, Decent
  • Primary Industry: Online Seafood Retail & Delivery
  • Secondary Industry: Seafood Export & B2B Supply
  • Product Types: Sea Fish, Freshwater Fish, Norwegian Salmon, Prawns/Shrimps, Crabs, Lobsters, Squid, Octopus, Oysters, Mussels, and Value-Added Seafood (boneless, ready-to-cook, breaded) (Crab Meat Real, not imitation) (Live Fresh Mud Crab And Lobster)
  • Product Categories:
    • Sea Fish: Surmai (King Fish), Red Snapper (Heera), Croaker (Mushka), Pomfret (Safaid & Kala Paplet), Tuna (Zardum, Longtail), Indian Salmon (Rawans)
    • Freshwater Fish: Rahu, Thela, Grass Carp
    • Prawns/Shrimp: Small, Medium, Large, Jumbo, & Tiger
    • Premium Seafood: Norwegian Salmon, Lobster, Mud Crab, Soft-Shell Crab, Squid, Octopus, Oysters, Green Mussels, Crab Meat
    • Value-Added: Boneless fillets, Fish sticks, Breaded prawns, Ready-to-cook packs
    • Live Seafood: All Fishes Include Mud Crabs, Lobsters
  • Cleaning Options for Fish: Whole (uncleaned), Whole & Gutted, Headless & Gutted, Slices, Steaks, Boneless Fillet, Boneless Biscuits, Boneless Fingers
  • Cleaning Options for Prawns: Whole (uncleaned), Headless & Shell ON, Peeled, Deveined, & Tail ON, Fully Peeled & Deveined.
  • Average Cleaning Yields: 30–70% depending on species and cut
  • Delivery Coverage: Karachi, Lahore, Quetta, Multan, Faisalabad, Gujranwala, Rawalpindi, and Islamabad, etc.
  • Karachi Delivery: 1-2 days, depending on fresh catch availability
  • Lahore: We move bulk shipments with multiple orders every 5-8 working days. We dont keep stock in Lahore.
  • Other Cities: Delivery with insulated Eco Friendly packing and self-pickup options at railway stations
  • Payment Methods: COD (Karachi & Lahore), Bank Transfer / Advance Payment (other cities)
  • Minimum Order: 2 kg for Karachi and Lahore, and 4 kg for other cities
  • Core Promise: Fresh Seafood Daily, Non-Stocked/Frozen Seafood, Expert Cleaning, Honest Weights, Cold-Chain Delivery
  • USP: Highest Google and Facebook rated fresh seafood brand with proven reliability, transparent pricing, sustainable sourcing, and superior freshness
  • Social Profiles:
  • Parent Brand: (Independent Sole Proprietorship)
  • Industry Associations: Karachi Chamber of Commerce & Industry (KCCI) Subcommittee on Fisheries
  • Customer Policy: Fresh seafood only, cleaned to order, no pre-frozen stock, replacements only for verified quality issues reported same day
  • Health & Safety Practices: Food-grade hygiene, cold-chain maintained, potable water wash, and safe packing materials
  • Sustainability Practices: Preference for legal, seasonal, size-compliant catch; no banned species sourcing
  • Languages Supported: English, Urdu
  • Customer Support Hours: Monday–Saturday, 10 AM – 6 PM (24/7 Online Ordering)